Realestate.com.kh has expanded its vaunted marketing campaign to include transit advertising.
Since October 2018, five buses have been running on Lines 1A, 2, 3, 4B, and 5 bearing the Realestate.com.kh brand. In addition, 100’s tuk-tuks (100 in Phnom Penh and 50 in Siem Reap) are rolling around town with signage promoting Realestate.com.kh in both Khmer and English.
Cambodia’s leading real estate website and marketing agency made a foray into transit advertising as it continues its biggest marketing campaign ever. The campaign also includes promotion on Cambodia’s leading networks CTN and MY TV, and billboard advertising.
To do transit advertising, Realestate.com.kh signed an agreement with the Phnom Penh City Hall to allow it to advertise via the public bus system.
Realestate.com.kh’s decision to enter the world of transit advertising is expected to pay dividends big time. Transit advertising is one of the best and most effective forms of marketing. This type of promotion is inexpensive, reaches a wide audience, and offers high visibility on a daily basis.
Transit advertising is seen as particularly effective for a small city like Phnom Penh where the public bus is a popular and constant presence. The air-conditioned buses form the backbone of the Phnom Penh public transport system.They are the cheapest form of transportation within the city and its suburbs, are clean, and give passengers a cool, comfortable ride to their destination.
Phnom Penh City Hall currently operates more nearly 200 buses donated by China and Japan. The buses run from 5:30 AM to 8:30 PM every day and crawl to a halt at every bus stop along the route to offload and pick-up passengers.
A ticket for a single trip only costs 1,500 riel or less than $0.40. Workers and students can ride the buses for free by just showing their labor card or student ID.
During important public holidays like Pchum Ben, the buses are used for the free transport of people from Phnom Penh to the provinces and vice versa.
At present, the Phnom Penh public bus system services 13 routes.
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